Definitiv Professional

The world’s Definitiv football intelligence service

Definitivfootball Privacy policy

14 November 2020
This privacy policy explains how we collect, use, share and transfer, and your personal data when you use the services provided on our site or interact with us; and your data privacy rights. This includes the Professional subscription. Personal data is any information about you by which you can be identified or be identifiable. This can include information such as:

  • Your name, date of birth, email address, postal address, phone number, mobile number, financial details, such as payment cards you use to purchase the Professional subscription or support our product.
  • Information about your device (such as the IP address, which is a numerical code to identify your device that can provide information about the country, region or city where you are based)
  • Information relating to how you use and interact with our site and services

Occasionally our site may contain links to sites and services that are not part of our offerings. These sites and services will have their own privacy policies. If you follow a link to these sites and/or apps, you should read the privacy policy shown on their site.

Who we are and how to contact us
Warner Leach Limited at 2 Highgate Beverley East Yorkshire HU17 0DN is the data controller in respect of your personal data. This means that we are responsible for deciding how and why we hold and use your personal data. If you want to contact us directly, you can do so using the name and address above.

The types of personal data we collect about you
We collect your personal data when you visit our website, subscribe for our Professional service, contribute to the or when you interact with us. We will only collect your personal data in line with applicable laws. We collect your personal data in various ways:

  • directly from you, when you sign up for our services and when you browse our site.
  • personal data we generate about you, e.g. personal data we use to authenticate you, or personal data in the form of your IP address or your preferences
  • personal data we collect from third parties, e.g. personal data that helps us to combat fraud or which we collect, with your permission, when you interact with your social media accounts More detail about these three categories of personal data are provided below.

When you register for an account with us, we collect:

  • your email address
  • other details such as your residential or billing address will be collected by when you sign up for a subscription to our Professional content. You can find the privacy policy at

You can change or remove these details using the profile and settings area of your account.

When you register for an account with us, we assign you a unique ID number that we use to recognise you when you are signed in to our services. This will recognise you if you sign in using the same account on a new device. When you use our sites we may also use cookies or similar technology to collect extra data, including:

  • your IP address - a numerical code to identify your device, together with the country, region or city where you are based
  • information on how you interact with our services
  • your browsing history of the content you have visited on our sites, including how you were referred to our sites via other websites
  • details of your computer, mobile, TV, tablet or other devices, for example, the unique device ID, unique vendor ID and browsers used to access our content

We will not collect special categories of data from you - such as personal data concerning your race, political opinions, religion, health or sexual orientation.

How we use your personal data
We use personal data collected through our sites only when we have a valid reason and the legal grounds to do so. We determine the legal grounds based on the purposes for which we have collected your personal data.

Legal grounds for using your personal data
The legal ground may be one of the following:

  • Consent: For example, where you have provided your consent to receive emails from us. You can withdraw your consent at any time. In the case of marketing emails you can withdraw your consent by clicking on the “unsubscribe” link at the bottom of the email or through your email preferences in the “emails and marketing” tab, when signed into your account.
  • Performance of a contract with you (or in order to take steps prior to entering into a contract with you): For example, where you have purchased a subscription from us and we need to use your contact details and payment data in order to process your order and deliver your subscription.
  • Compliance with law: In some cases, we may have a legal obligation to use or keep your personal data.
  • Our legitimate interests: Where it is necessary for us to understand our readers, promote our services and operate our site efficiently for the creation, publication and distribution of news, media and related journalistic content. Examples of when we rely on our legitimate interests to use your personal data include:
  • when we analyse what content has been viewed on our sites and apps, so that we can understand how they are used and improve our content
  • to carry out marketing analyses to better understand your interests and preferences so that we can make our marketing more relevant to your interests and preferences. This includes when we promote our own products and services. For example, we look at what you have viewed on our site and what products and services you have bought (including what you have looked at and what products or services you have bought. You can opt out from having your personal data used for marketing analyses by going into your account.
  • for internal administrative purposes related to when you use our services - such as our accounting and records - and to make you aware of any changes to our services
  • to collect and log IP addresses to improve the website and monitor website usage
  • to personalise our services (for example, so you can sign in) by remembering your settings, and recognising you when you sign in on different devices
  • enabling you to share our content with others using social media or email
  • when responding to your queries and to resolve complaints
  • for security and fraud prevention, and to ensure that our site is safe and secure and used in line with our terms of use
Where we rely on cookies to collect any personal data please see our cookie policy for more information and how to manage your cookie choices.

Using children’s personal data
We do not aim any of our products or services directly at children under the age of 13 and we do not knowingly collect personal data about children under 13. Some of our services may have a higher age restriction and this will be shown at the point of registration.

Security of your personal data
We have implemented appropriate technical and organisational controls to protect your personal data against unauthorised processing and against accidental loss, damage or destruction. You are responsible for choosing a secure password when we ask you to set up a password to access parts of our site. You should keep this password confidential and you should choose a password that you do not use on any other site. You should not share your password with anyone else, including anyone who works for us. Unfortunately, sending any information, including personal data, via the internet is not completely secure. Although we will do our best to protect your personal data once with us, we cannot guarantee the security of any personal data sent to our site while still in transit and so you provide it at your own risk.

With external organisations
We may share your personal data with other organisations that are not directly linked to us under the following circumstances:
Service providers - We may share your data with other organisations that provide services on our behalf. We may do this to perform a contract we have entered into with you, where it is in our legitimate interests or with your consent. Examples of when we may share your data with service providers include sharing with:

  • online payments processors who process credit and debit card transactions on our behalf
  • fraud management providers that help us to identify and prevent online fraud
  • internet and cloud hosting services providers
  • software service providers that assist us with our customer relationship management
  • communications services providers
  • error tracking software providers to help us diagnose and fix errors and optimise the performance of our website
  • service providers that help us carry out analytics, facilitate audience creation and segmentation and to measure our audience engagement
  • service providers that help provide us with insights and analytics that help us to improve our products and services. For example, we use Google Analytics to understand how visitors engage with our sites . If you don’t want Google Analytics to be used in your browser, you can install the ‘Google Analytics Opt- Out Browser Add-On’, provided by Google
  • data management companies that help us collect data via online forms and surveys

Agencies and authorities if required by law - We may reveal your personal data to any law enforcement agency, court, regulator, government authority, or in connection with any legal action if we are required to do so to meet a legal or regulatory obligation, where the request is proportionate, or otherwise to protect our rights or the rights of anyone else (for example, in response to valid and properly served legal process such as subpoena or warrant). We will attempt to notify you prior to disclosing your data unless (i) prohibited by applicable law from doing so, or (ii) there are clear indications of unlawful conduct in connection with your use of our services.

Social media organisations - We may share your personal data with other organisations when our web pages use social plug-ins from these organisations (such as the “Facebook Recommend” function, Twitter’s retweet function, Google+ function). These other organisations may receive and use personal data about your visit to our site. If you browse our site or view content personal data they collect may be connected to your account on their site. For more information on how these organisations use personal data, please read their privacy policies.